De-Icer Brief

We started out project which is to advertise Blue Star de-icer. Here is our brief:

Background

The product we are promoting is Bluestar de-icer. It is a seasonal product, used only in the cold seasons, which removes ice, snow and frost from car windows. It is sold in car maintenance shops such as Halfords and is fairly inexpensive compared to its rival brands. Currently the product has no advertisement and need a fresh direction to increase sales and increase brand awareness.

Problem

Create an eye-catching and interesting image for the product which will make it stand out from competitors and to promote awareness of the brand, in turn increasing sales.

Tone of voice

Professional/mature

Target Audience

Car users/employed people/17+

Mandatories

It needs to include and highlight the Bluestar name and logo.  It also needs to make clear the purpose of the product.

Here are a few of my initial ideas:

Snowy scene - man uses de-icer and the scene turns to summer.

Polar bear de-ices a car in the middle of the Antarctic.

Man skiing down a hill with an avalanche coming after him - uses the de-icer to save himself.