Friday, 18 November 2011

The Brief

Background
Alight is a build-up festival for the Olympic Games. It is a part of Music Nation which is part of the Cultural Olympics. It will be taking place in Sheffield, representing Yorkshire, on Saturday 3rd March 2012. It will consist of 3 events; Daylight, Twilight and Into the Night. It will celebrate music, dance and visual arts.

What we want to achieve
Alight want people to know about, participate in and attend the event.

Target Audience
Everyone.
Daylight – General Public
Twilight – Family and friend of the performers
Into the night – Family and friends of the performers and students.

Proposition
It will be a fun, once in a lifetime event, to attend with friends and family.

Tone of voice
Friendly/Enthusiastic/Informative

Media Requirements
Posters
Flyers
Social Media
(The budget is very restricted)

Mandatories
Name
Date
Website
Strapline

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